Last night kicked off our weeklong EntreLeadership event at the Westin La Paloma in Tucson, Arizona. I had the chance to meet incredible people not only from America, but from Canada, and even Belize. Yep. I rode in from the airport with a lady who is from the U.K., but has lived the last 23 years in Belize. She found us on the web.
And while the resort, the food, the pools, the golf, the sun, the spa, and the humming birds are all amazing, what’s really exciting is the anticipation each guest has for the upcoming week. There’s no doubt, not one single guest came just for the golf. Maybe one of our guys, but surely none of the guests.
The anticipation comes from something that we sell…hope! You see, I believe that it’s not the material that draws people to our events, instead the hope that we have the information that is going to revolutionize their business. And why shouldn’t they? We’ve been revolutionizing the way people do business for years. We know this because the testimonies are phenomenal!
While there are two hundred businesses represented here, there are hundreds of thousands who are not. Why does that matter? Quite often I come across companies who are suffering and not seeking help to fix the problems. It’s like the people who are heavily in debt, and refuse to go through a class that will point them in the right direction.
Getting education can be the difference between a turn around to recovery, or potentially closing the doors. All it takes is a few simple steps:
- Research! – Start by looking at every potential event or coach that actually has something of value to say about your current situation. That’s important because their are plenty out there who don’t have a clue, but they will be happy to take your money.
- Proof! – Don’t just take their word for their expertise. Find quality testimonials from people who have actually experienced it. Many of these you can find online away from the educators website. See what people are saying. If you search EntreLeadership on Google, Twitter, Facebook, etc. you’re going to find people sharing how much it has changed their lives. Will you find someone who only wants to complain? Always. But that’s what makes it real.
- Go! – Find the time in your schedule and make it happen. Yes, I know, you’re busy. But can I tell you about the multiple accountants that came to my event during tax season and loved it! There have been a few that on the first day had that, “What did I just do?” look in their eyes. But when it was over, every one of them told me that they couldn’t have afforded NOT to come. Folks, that speaks volumes.
Am I saying that you have to come to EntreLeadership? Yes! Specifically my event! Ok, of course not. But I am saying that you need to continue educating yourself. Not just if you’re having problems. But even if things are spectacular. Not continuing to grow will cause you to stop growing. So find something that will help your business and get after it.
Question: How has education continued to grow your leadership or your business? Or how has the lack of it not?