Customer service goes well beyond taking care of people. It’s also a reflection of your culture.

Recently my mom made a $10 purchase on Groupon for an iPad cover. Not a big deal. Just an everyday purchase. Except that changed when she received this email. She immediately emailed me with excitement.

All because of two simple sentences in a standard email. Most companies are more concerned about the sale, and feel like getting your purchase is enough. Groupon understands that customer service is more than that.

Making one lady feel great about her purchase, and excited that it’s on the way, will all but guarantee another purchase in the future. (I bet she even holds it to her ear for fun.)

Question: What are you doing on the back-side of your sale to create lifetime customers?