Here’s a great post by Joel Fortner. Joel’s company, BlueBridge Communication, specializes in helping entrepreneurs effectively market their business. He is also the author of the intelligent blog, Get, Serve, Keep.  You can guest post as well. Read how to here.

From leading your team to leading yourself, there is tons of great content Chris and others have written here. Today, though, let’s talk about leading someone else –your customer.

Putting the bottom-line up front, or having a great product or service isn’t enough. You need Leadership Marketing. What’s that? It’s about taking responsibility to get people to know, like and trust you, so they can benefit from what you offer.

As an entrepreneur, your goal is to sell your offering, make money, meet a need and improve lives. Having the best product is not good enough unless people know it exists, it’s the best and realize it can improve their lives. This is why you have to be a great leadership marketer. In fact, I believe you have a responsibility to do this, especially if you have a truly awesome offering.

Now if you don’t care about your customers, then all of this means nothing. In fact, if you don’t care about them you should stop reading this post. Shoot, I’m sure Chris will back me in that you should stop reading this blog altogether because everything shared here is meant to make you a better entrepreneur, so you can improve and change lives.

You must take the leadership role on behalf of your customers. You must work tirelessly to get them to understand the value of doing business with you. You must lead them. Sure, it is a lot of responsibility. And it may not be what you signed up for as an entrepreneur. But it’s worth it, and I believe it’s key to achieving entrepreneurial freedom.

Operating your business from a position of leadership will fill you with the passion and fight to do whatever it takes to ensure lives are changed by what you offer. The leadership marketer stops at nothing less.

Question: How are you leading your customers?