What is this social media revolution? This is a question I get a lot during EntreLeadership. Usually from small companies that believe their business of….pouring concrete, doesn’t need a social media presence. If you feel that same way, then give four minutes and 19 seconds to this video:

[youtube=http://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded]

You see, there is a very real shift that’s happening. You’re company is getting older, but most likely, your customers are getting younger. How do I mean? The next generation who will be buying your product is completely used to getting their information a different way than the current generation. And truthfully, the current generation is catching on as well.

Now when I want to learn how to do something, I don’t call someone. I don’t email someone. I Google it. Then I read 17 blogs trying to find someone who actually knows what I’m talking about. The funny thing is, as forward-thinking as I think I am, I’m not. You see, the younger generation doesn’t Google to learn how to do something. They YouTube it to watch how to do it.

By the way, YouTube has become one of the best places for you to get customer to trust you. When they can see your products and how you do business, then a confidence is built in their minds. They also feel like they received something for free, which in turn builds more confidence.

So if you can’t figure out how and why it is vastly important to have a social media presence, then I don’t know how to convince you. I can tell you this, if I need some concrete poured at my house, I’m not looking in the Yellow Pages to find someone. I’m online, and I’m reading reviews on all of my possible options. Will I find your company?

Question: How is your company seeing a change, or lack there of, due to social media?